The Department of Economics and Management at the University of Pavia is proud to host
CIMaR 2025 – the 32nd Annual Conference,
Professional Development Workshop & Business Exchanges
CIMaR
Consortium for International Marketing Research
May 19-22, 2025 Pavia, Italy
Transformative Marketing:
Driving business and societal change
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Recent years have witnessed increasing disruptions and discontinuities to economies and societies, from technological advances to geopolitical tensions, heatened environmental awareness and rapidly changing customer behavior.
International marketing based on a deep understanding of evolving institutional set ups, customer needs, and technological trends across countries, can act as a driver of sustainable value creation and delivery.
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Some potential themes include, but are by no means limited to:
- What are transformative marketing approaches employed by international firms, and what is their outcome and impact?
- How does the development of transformative marketing approaches enable international firms to effectively address societal problems? Is there any tension with the firm's economic outcomes?
- What are relevant drivers of the international firm's transformative marketing approaches?
- Does marketing and international marketing itself need a transformation?
Key dates:
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Deadline for paper submission: Jan 15, 2025
Acceptance notification: March 3, 2025
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Scientific committee
Antonella Zucchella
Birgit Hagen
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Stefano Denicolai
Giovanna Magnani
Valerio Veglio
Diala Kabbara
Andrea Runfola
Simone Guercini
Pervez N. Ghauri
Francesca Cabiddu
Ludovica Moi